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Read exactly how Microsoft’s $68.7 billion deal for Activision Blizzard came together

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February 19, 2022
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Microsoft shocked the tech and gaming world on January 18th when it introduced it might purchase Activision Blizzard in a $68.7 billion deal, by far the largest ever in gaming. Activision Blizzard, some of the storied builders on the planet, had been reeling for months from a number of scandals, together with California’s lawsuit accusing the corporate of making a tradition of “fixed sexual harassment,” an explosive Wall Road Journal report suggesting CEO Bobby Kotick was each conscious of that harassment and sexually harassed workers himself, and labor protests from Name of Obligation employees.

Microsoft’s Phil Spencer, on the time the corporate’s Xbox chief, reportedly responded to the accusations from the WSJ article two days later in an e mail to Xbox workers, saying he was “disturbed and deeply troubled by the horrific occasions and actions” at Activision Blizzard and that Microsoft is “evaluating all elements of our relationship with Activision Blizzard and making ongoing proactive changes.” However primarily based on a timeline of the acquisition Activision Blizzard has now specified by its official merger proposal to its personal shareholders (by way of CNBC), plainly Spencer’s thought of fixing the connection with Activision Blizzard was to virtually instantly supply to buy the troubled firm.

And, in response to the paperwork, he wasn’t the one one considering a deal.

The preliminary dialog occurred on November nineteenth — simply three days after the WSJ’s bombshell report

The preliminary dialog about an acquisition occurred between Spencer and Kotick on November nineteenth, simply three days after the WSJ’s report concerning the Activision Blizzard CEO and a single day after Spencer stated informed Xbox workers he was “deeply troubled.” It may need even come up as a part of the identical dialog.

“In the midst of a dialog on a distinct matter between Mr. Spencer and Mr. Kotick, Mr. Spencer raised that Microsoft was considering discussing strategic alternatives between Activision Blizzard and Microsoft and requested whether or not it might be attainable to have a name with Mr. Nadella the next day,” the doc reads. The following day (a Saturday), Microsoft CEO Satya Nadella was apparently extra express, indicating that “Microsoft was considering exploring a strategic mixture with Activision Blizzard.”

That kicked off practically two months of conversations between Microsoft and Activision Blizzard into what would develop into the acquisition introduced on January 18th, and you may learn the entire blow-by-blow over the course of ten pages in Activision Blizzard’s submitting, starting on web page 31. (The copy of the doc embedded on the backside of this text ought to start there.) I’ve at all times puzzled what goes on behind the scenes to make these types of mega-acquisitions occur, and the doc offers an illuminating have a look at the wheeling and dealing to drag this deal collectively.

One factor I discovered fascinating was that Activision Blizzard was in contact with 4 different firms and one particular person about some form of deal along with Microsoft. Disappointingly, they’re solely named as firms A, C, D, and E, and the person is known as as “Particular person B,” so we don’t know who else might have ended up proudly owning Name of Obligation. None of these offers went via for varied causes — Firm E, for instance, stated it couldn’t do a full acquisition of Activision Blizzard — and Microsoft was quickly and aggressively pursuing its deal, getting the phrases collectively earlier than another firms had even entered the image.

If the deal is terminated, somebody is paying billions

Activision Blizzard’s SEC submitting additionally contains the phrases of the merger settlement, which reveals that Microsoft could be on the hook if the merger will get blocked by authorities regulators — it might pay Activision Blizzard a termination payment starting from $2 billion to $3 billion if the acquisition is axed resulting from an “Injunction arising from Antitrust Legal guidelines.” If Activision Blizzard’s shareholders don’t vote to approve the merger, although, it may need to pay Microsoft a termination payment of $2.27 billion.

Whereas it’s uncommon for mergers like these to get actively blocked, we do have a latest instance: Nvidia’s $40 billion deal to accumulate Arm from SoftBank fell aside resulting from regulatory challenges. The Federal Commerce Fee (FTC), which sued to dam Nvidia’s buy of Arm, particularly famous in a press release this week that the failed merger “represents the primary abandonment of a litigated vertical merger in a few years.” Whereas Microsoft says it’s nonetheless early within the Activision Blizzard deal — it’s “so early within the course of that we’re not but at a degree the place we’re getting any actual suggestions [from the FTC],” Microsoft president Brad Smith informed reporters, in response to CNN — there’s at all times the likelihood that the FTC and different regulatory our bodies intervene.

Whereas Kotick is anticipated to go away the corporate ought to the deal undergo, the doc additionally reveals he’ll go away with an amazing fortune both approach: with 4,317,285 shares in Activision Blizzard, he stands to realize $410,142,075 primarily based on the $95 per share that Microsoft plans to pay — and he has an extra “golden parachute” value $14,592,302 if he decides to remain and Microsoft then pushes him out anyway. That doesn’t depend his 2.2 million inventory choices, both, which might be value lots of of thousands and thousands of extra {dollars} relying on how a lot they value to train.

The doc additionally reveals that Name of Obligation: Vanguard, 2021’s annual launch within the mega-popular sequence, underperformed and failed to fulfill its fourth quarter projections.

Disclosure: Casey Wasserman is on the board of administrators for Activision Blizzard in addition to the board of administrators of Vox Media, The Verge’s guardian firm.

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Page 42 of Activision Blizzard Form PREM14A
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freewheel.tv,328721,RESELLER google.com,pub-7538555282033458,RESELLER,f08c47fec0942fa0 improvedigital.com,1057,RESELLER improvedigital.com,907,RESELLER lijit.com,215294-eb,RESELLER,fafdf38b16bf6b2b lijit.com,215294,RESELLER,fafdf38b16bf6b2b loopme.com,11343,RESELLER,6c8d5f95897a5a3b onetag.com,38980b46b0,RESELLER openx.com,540022851,RESELLER,6a698e2ec38604c6 pubmatic.com,120391,RESELLER,5d62403b186f2ace pubmatic.com,156962,RESELLER,5d62403b186f2ace rhythmone.com,609241817,RESELLER,a670c89d4a324e47 richaudience.com,Ua8BIWjxkR,RESELLER rubiconproject.com,16568,RESELLER,0bfd66d529a55807 smartadserver.com,2058,RESELLER smartadserver.com,3668,RESELLER sovrn.com,257611,RESELLER,fafdf38b16bf6b2b spotx.tv,146631,RESELLER,7842df1d2fe2db34 spotx.tv,244525,RESELLER,7842df1d2fe2db34 spotxchange.com,146631,RESELLER,7842df1d2fe2db34 spotxchange.com,244525,RESELLER,7842df1d2fe2db34 video.unrulymedia.com,609241817,RESELLER viralize.com,5193,DIRECT google.com,pub-8241049497608997,RESELLER,f08c47fec0942fa0 yahoo.com,1832200,DIRECT,e1a5b5b6e3255540 smartadserver.com,4144,DIRECT smartadserver.com,4016,DIRECT smartadserver.com,4012,DIRECT smartadserver.com,4071,DIRECT smartadserver.com,4073,DIRECT smartadserver.com,4074,DIRECT google.com,pub-8933329999391104,RESELLER,f08c47fec0942fa0 google.com,pub-1325340429823502,RESELLER,f08c47fec0942fa0 google.com,pub-6110672335579159,RESELLER,f08c47fec0942fa0 adpushup.com,cfcb90bc3d34a71413ca5d041db539a8,DIRECT,b0b8ff8485794fdd pubmatic.com,160925,RESELLER,5d62403b186f2ace rubiconproject.com,15636,RESELLER,0bfd66d529a55807 otm-r.com,23,RESELLER taboola.com,1196805,DIRECT,c228e6794e811952 spotx.tv,71451,RESELLER spotxchange.com,71451,RESELLER advertising.com,8603,RESELLER pubmatic.com,156307,RESELLER,5d62403b186f2ace appnexus.com,3364,RESELLER Indexexchange.com,183756,RESELLER contextweb.com,560382,RESELLER openx.com,539154393,RESELLER tremorhub.com,z87wm,RESELLER,1a4e959a1b50034a rubiconproject.com,16698,RESELLER,0bfd66d529a55807 freewheel.tv,799841,RESELLER freewheel.tv,799921,RESELLER aol.com,53392,RESELLER rhythmone.com,1166984029,RESELLER,a670c89d4a324e47 richaudience.com,mA6M9Pbvib,DIRECT adform.com,1942,DIRECT adform.com,1941,DIRECT advertising.com,7574,DIRECT aerserv.com,2750,RESELLER,2ce496b9f80eb9fa appnexus.com,2928,DIRECT appnexus.com,8233,DIRECT contextweb.com,560520,RESELLER google.com,pub-9115524111147081,RESELLER,f08c47fec0942fa0 google.com,pub-4673227357197067,RESELLER,f08c47fec0942fa0 indexexchange.com,179394,RESELLER lijit.com,249425,RESELLER mobfox.com,74240,RESELLER mobfox.com,45499,RESELLER openx.com,539625136,RESELLER pubmatic.com,81564,DIRECT,5d62403b186f2ace pubmatic.com,156538,DIRECT,5d62403b186f2ace rubiconproject.com,13510,DIRECT smaato.com,1100037086,RESELLER smaato.com,1100000579,RESELLER smartadserver.com,2640,RESELLER smartadserver.com,2441,RESELLER sovrn.com,249425,RESELLER spotx.tv,173175,DIRECT spotx.tv,173177,DIRECT spotxchange.com,173177,DIRECT spotxchange.com,173175,DIRECT yahoo.com,57857,RESELLER,e1a5b5b6e3255540 smartadserver.com,2161,DIRECT pubmatic.com,156439,RESELLER,5d62403b186f2ace pubmatic.com,154037,RESELLER,5d62403b186f2ace rhythmone.com,2564526802,RESELLER,a670c89d4a324e47 adyoulike.com,b4bf4fdd9b0b915f746f6747ff432bde,RESELLER smartadserver.com,3668,DIRECT rubiconproject.com,18194,DIRECT,0bfd66d529a55807 spotx.tv,202009,DIRECT,7842df1d2fe2db34 spotxchange.com,202009,RESELLER,7842df1d2fe2db34 yieldlab.net,6378054,DIRECT freewheel.tv,1076049,DIRECT freewheel.tv,1076065,RESELLER appnexus.com,8833,DIRECT,f5ab79cb980f11d1 appnexus.com,8833,RESELLER,f5ab79cb980f11d1 freewheel.tv,228,RESELLER smartstream.tv,6459,RESELLER appnexus.com,3368,RESELLER yieldlab.net,2172218,RESELLER google.com,pub-9829476400767085,DIRECT,f08c47fec0942fa0 freewheel.tv,1131585,RESELLER piximedia.com,21168,DIRECT adtech.com,4803,RESELLER freewheel.tv,282482,RESELLER freewheel.tv,283026,RESELLER pubmatic.com,156492,RESELLER,5d62403b186f2ace smartadserver.com,3347,DIRECT pubmatic.com,156030,RESELLER,5d62403b186f2ace rubiconproject.com,13132,RESELLER,0bfd66d529a55807 groundtruth.com,107,RESELLER,81cbf0a75a5e0e9a appnexus.com,2579,DIRECT appnexus.com,884,DIRECT improvedigital.com,1220,DIRECT google.com,pub-1313834454494130,RESELLER,f08c47fec0942fa0 google.com,pub-8536066741654249,RESELLER,f08c47fec0942fa0 triplelift.com,4338,DIRECT,6c33edb13117fd86 appnexus.com,1314,RESELLER adform.com,2623,DIRECT,9f5210a2f0999e32 nobid.io,21968366300,DIRECT google.com,pub-1051504991213440,DIRECT,f08c47fec0942fa0 google.com,pub-1835489473992347,DIRECT,f08c47fec0942fa0 google.com,pub-1789253751882305,DIRECT,f08c47fec0942fa0 google.com,pub-1950215063958302,DIRECT,f08c47fec0942fa0 appnexus.com,11429,DIRECT gumgum.com,13926,DIRECT,ffdef49475d318a9 33across.com,0010b00002Mq2FYAAZ,DIRECT,bbea06d9c4d2853c sovrn.com,273657,DIRECT,fafdf38b16bf6b2b lijit.com,273657,DIRECT,fafdf38b16bf6b2b lijit.com,273657-eb,DIRECT,fafdf38b16bf6b2b revcontent.com,124709,DIRECT appnexus.com,7666,RESELLER,f5ab79cb980f11d1 rubiconproject.com,156042,RESELLER,0bfd66d529a55807 my6sense.com,9732,RESELLER criteo.com,7822,RESELLER pubmatic.com,156423,RESELLER,5d62403b186f2ace appnexus.com,1001,RESELLER,f5ab79cb980f11d1 appnexus.com,3135,RESELLER,f5ab79cb980f11d1 openx.com,537120563,RESELLER,6a698e2ec38604c6 openx.com,539392223,RESELLER,6a698e2ec38604c6 rhythmone.com,2439829435,RESELLER,a670c89d4a324e47 emxdgt.com,326,RESELLER,1e1d41537f7cad7f gumgum.com,13318,RESELLER,ffdef49475d318a9 google.com,pub-9557089510405422,RESELLER,f08c47fec0942fa0 adtech.com,9993,RESELLER adtech.com,12094,RESELLER advangelists.com,8d3bba7425e7c98c50f52ca1b52d3735,RESELLER,60d26397ec060f98 rubiconproject.com,13702,DIRECT pubmatic.com,157898,DIRECT,5d62403b186f2ace adtech.com,10109,DIRECT aolcloud.net,10109,DIRECT openx.com,540650310,DIRECT,6a698e2ec38604c6 sonobi.com,bc2afab5f7,DIRECT,d1a215d9eb5aee9e appnexus.com,9538,DIRECT triplelift.com,9789,DIRECT,6c33edb13117fd86 pubmatic.com,159302,DIRECT,5d62403b186f2ace decenterads.com,933,DIRECT onetag.com,694e68b73971b58,DIRECT sonobi.com,7ad1b9f952,RESELLER,d1a215d9eb5aee9e nativo.com,5677,DIRECT google.com,pub-1835489473992347,RESELLER,f08c47fec0942fa0 durationmedia.net,21968366300,DIRECT yahoo.com,57872,DIRECT smartadserver.com,3447,DIRECT xandr.com,11429,RESELLER,f5ab79cb980f11d1 xandr.com,12701,RESELLER,f5ab79cb980f11d1 rubiconproject.com,13702,DIRECT,0bfd66d529a55807 video.unrulymedia.com,3736557092,RESELLER rhythmone.com,3736557092,RESELLER,a670c89d4a324e47 admanmedia.com,812,DIRECT rhythmone.com,1059622079,RESELLER,a670c89d4a324e47 contextweb.com,560606,RESELLER,89ff185a4c4e857c amxrtb.com,105199579,DIRECT appnexus.com,12290,RESELLER,f5ab79cb980f11d1 indexexchange.com,191503,RESELLER,50b1c356f2c5c8fc pubmatic.com,158355,RESELLER,5d62403b186f2ace indexexchange.com,195491,RESELLER,50b1c356f2c5c8fc opera.com,pub5688296365760,DIRECT,55a0c5fd61378de3 indexexchange.com,192806,RESELLER,50b1c356f2c5c8fc Pubmatic.com,158565,RESELLER,5d62403b186f2ace smaato.com,1100042823,DIRECT,07bcf65f187117b4 rubiconproject.com,17608,RESELLER,0bfd66d529a55807 triplelift.com,10522,RESELLER,6c33edb13117fd86 smartadserver.com,4140,RESELLER appnexus.com,2081,RESELLER,f5ab79cb980f11d1 admixer.net,5e14a984-b5c9-4ffb-87e9-d8edba8492d3,DIRECT sovrn.com,268876,RESELLER,fafdf38b16bf6b2b lijit.com,268876,RESELLER,fafdf38b16bf6b2b openx.com,541031350,RESELLER,6a698e2ec38604c6 improvedigital.com,1556,RESELLER axonix.com,56222,RESELLER Contextweb.com,562309,RESELLER,89ff185a4c4e857c conversantmedia.com,100066,RESELLER,03113cd04947736d rubiconproject.com,12186,RESELLER,0bfd66d529a55807 onetag.com,72686cdf31f128b,RESELLER lemmatechnologies.com,552,RESELLER,7829010c5bebd1fb lemmatechnologies.com,144,RESELLER,7829010c5bebd1fb altitude-arena.com,FIRD0F0P6T2MLDMG7GCJFTBAI8,RESELLER leanback.digital,ESS-D666,RESELLER,b1d30350acaf0176 pubmatic.com,156494,RESELLER,5d62403b186f2ace smartadserver.com,3564,RESELLER admatic.com.tr,adm-pub-185375301865,RESELLER improvedigital.com,912,RESELLER pubmatic.com,159078,RESELLER,5d62403b186f2ace adform.com,2600,RESELLER stroeer.com,17938,RESELLER sovrn.com,380632,RESELLER,fafdf38b16bf6b2b lijit.com,380632,RESELLER,fafdf38b16bf6b2b lijit.com,380632-eb,DIRECT,fafdf38b16bf6b2b uis.mobfox.com,1424,RESELLER,5529a3d1f59865be openx.com,539249210,RESELLER,6a698e2ec38604c6 impactify.io,1146,DIRECT improvedigital.com,1058,RESELLER google.com,pub-1343218370015870,RESELLER,f08c47fec0942fa0 google.com,pub-4301669675472368,RESELLER,f08c47fec0942fa0 spotxchange.com,176703,RESELLER,7842df1d2fe2db34 spotx.tv,176703,RESELLER,7842df1d2fe2db34 appnexus.com,11197,RESELLER,f5ab79cb980f11d1 freewheel.tv,282594,RESELLER freewheel.tv,282786,RESELLER freewheel.tv,282802,RESELLER freewheel.tv,282818,RESELLER freewheel.tv,282850,RESELLER yahoo.com,1761548,RESELLER rubiconproject.com,19688,RESELLER,0bfd66d529a55807 advertising.com,9516,RESELLER smartadserver.com,2974,RESELLER google.com,pub-7019376976432612,RESELLER google.com,pub-5373693997956134,RESELLER,f08c47fec0942fa0 google.com,pub-4177862836555934,RESELLER,f08c47fec0942fa0 google.com,pub-1071602463683652,RESELLER,f08c47fec0942fa0 connectad.io,147,DIRECT pubmatic.com,55990,RESELLER,5d62403b186f2ace indexexchange.com,190906,DIRECT,50b1c356f2c5c8fc appnexus.com,8738,RESELLER,f5ab79cb980f11d1 EMXDGT.com,1138,DIRECT,1e1d41537f7cad7f sovrn.com,244287,DIRECT,fafdf38b16bf6b2b lijit.com,244287,DIRECT,fafdf38b16bf6b2b lijit.com,244287-eb,DIRECT,fafdf38b16bf6b2b yahoo.com,55248,DIRECT rubiconproject.com,17250,RESELLER,0bfd66d529a55807 xad.com,240,RESELLER,81cbf0a75a5e0e9a onetag.com,5d4e109247a89f6,DIRECT RTBHOUSE.COM,ofNe4Md3yOLt0qckkfER,DIRECT adpone.com,59e252f6de67f6c8d1f8,DIRECT connectad.io,50,DIRECT,85ac85a30c93b3e5 indexexchange.com,196713,DIRECT criteo.com,B-060278,DIRECT,9fac4a4a87c2a44f richaudience.com,06ehcbcfzk,DIRECT betweendigital.com,42666,DIRECT adform.com,2474,DIRECT,9f5210a2f0999e32 lijit.com,257429,RESELLER,fafdf38b16bf6b2b sovrn.com,257429,RESELLER,fafdf38b16bf6b2b openx.com,540603695,RESELLER,6a698e2ec38604c6 openx.com,539966405,DIRECT,6a698e2ec38604c6 pubmatic.com,157841,RESELLER,5d62403b186f2ace pubmatic.com,156383,RESELLER,5d62403b186f2ace smartadserver.com,1743,RESELLER,060d053dcf45cbf3 indexexchange.com,192450,DIRECT,50b1c356f2c5c8fc appnexus.com,10264,RESELLER,f5ab79cb980f11d1 appnexus.com,10264,DIRECT,f5ab79cb980f11d1 rubiconproject.com,20266,RESELLER,0bfd66d529a55807 rubiconproject.com,17210,RESELLER,0bfd66d529a55807 google.com,pub-2128757167812663,RESELLER,f08c47fec0942fa0 adtelligent.com,315476,DIRECT 33across.com,0010b00002T3JniAAF,RESELLER,bbea06d9c4d2853c bidtellect.com,1407,RESELLER,1c34aa2d85d45e93 contextweb.com,558355,RESELLER EMXDGT.com,1284,RESELLER,1e1d41537f7cad7f gumgum.com,13579,RESELLER,ffdef49475d318a9 improvedigital.com,1628,RESELLER lijit.com,310770,RESELLER,fafdf38b16bf6b2b onetag.com,59a18369e249bfb,RESELLER openx.com,541177116,RESELLER,6a698e2ec38604c6 pubmatic.com,157897,RESELLER,5d62403b186f2ace rhythmone.com,78519861,RESELLER,a670c89d4a324e47 sovrn.com,310770,RESELLER,fafdf38b16bf6b2b synacor.com,82151,RESELLER,e108f11b2cdf7d5b adform.com,2600,DIRECT admatic.com.tr,adm-pub-185375301865,DIRECT adyoulike.com,438e40b69c9e19f81b51401dce6e8be4,DIRECT,4ad745ead2958bf7 appnexus.com,11924,RESELLER,f5ab79cb980f11d1 appnexus.com,9733,RESELLER,f5ab79cb980f11d1 contextweb.com,558355,RESELLER,89ff185a4c4e857c e-planning.net,835fbafe26d231b1,DIRECT,c1ba615865ed87b2 gumgum.com,13579,DIRECT,ffdef49475d318a9 indexexchange.com,189529,DIRECT,50b1c356f2c5c8fc indexexchange.com,191973,RESELLER,50b1c356f2c5c8fc lijit.com,310770,DIRECT,fafdf38b16bf6b2b loopme.com,11378,RESELLER,6c8d5f95897a5a3b onetag.com,59a18369e249bfb,DIRECT pubmatic.com,156631,RESELLER,5d62403b186f2ace pubmatic.com,156813,DIRECT,5d62403b186f2ace pubmatic.com,159078,DIRECT,5d62403b186f2ace rhythmone.com,1767353092,RESELLER,a670c89d4a324e47 rubiconproject.com,12398,RESELLER,0bfd66d529a55807 rubiconproject.com,17184,DIRECT,0bfd66d529a55807 rubiconproject.com,21642,RESELLER,0bfd66d529a55807 sovrn.com,310770,DIRECT,fafdf38b16bf6b2b spotim.market,4446666,DIRECT,077e5f709d15bdbb stroeer.com,17938,DIRECT 152media.info,152M10,RESELLER rhythmone.com,3139274702404301777,DIRECT,a670c89d4a324e47 video.unrulymedia.com,3139274702404301777,DIRECT indexexchange.com,182257,RESELLER,50b1c356f2c5c8fc appnexus.com,6849,RESELLER,f5ab79cb980f11d1 rubiconproject.com,15268,RESELLER,0bfd66d529a55807 pubmatic.com,159277,RESELLER,5d62403b186f2ace advertising.com,28605,RESELLER openx.com,543878511,RESELLER,6a698e2ec38604c6 improvedigital.com,1699,RESELLER pubmatic.com,161562,RESELLER,5d62403b186f2ace vidoomy.com,2252369,DIRECT Qwarry.com,12,DIRECT,bf16059e4b3fb977 themediagrid.com,IH9PA4,DIRECT,35d5010d7789b49d criteo.com,B-059164,DIRECT,9fac4a4a87c2a44f themediagrid.com,7WYFHG,DIRECT,35d5010d7789b49d amxrtb.com,105199542,DIRECT appnexus.com,11786,RESELLER,f5ab79cb980f11d1 lijit.com,260380,RESELLER,fafdf38b16bf6b2b sovrn.com,260380,RESELLER,fafdf38b16bf6b2b appnexus.com,9393,RESELLER,f5ab79cb980f11d1 advertising.com,28305,RESELLER adform.com,2865,RESELLER smartadserver.com,3056,DIRECT viralize.com,4720,DIRECT adform.com,2688,RESELLER,9f5210a2f0999e32 adform.com,2437,RESELLER,9f5210a2f0999e32 freewheel.tv,1003361,DIRECT freewheel.tv,1003377,RESELLER freewheel.tv,939745,DIRECT freewheel.tv,941377,RESELLER pubmatic.com,156695,DIRECT,5d62403b186f2ace pubmatic.com,160405,RESELLER,5d62403b186f2ace improvedigital.com,1227,RESELLER spotxchange.com,241914,RESELLER,7842df1d2fe2db34 spotx.tv,241914,RESELLER,7842df1d2fe2db34 conversantmedia.com,100098,RESELLER,03113cd04947736d appnexus.com,4052,RESELLER contextweb.com,561998,RESELLER,89ff185a4c4e857c openx.com,540031703,RESELLER,6a698e2ec38604c6 pubmatic.com,158100,RESELLER,5d62403b186f2ace yahoo.com,55771,RESELLER,e1a5b5b6e3255540 loopme.com,11230,RESELLER,6c8d5f95897a5a3b freewheel.tv,1137761,RESELLER freewheel.tv,1138529,RESELLER freewheel.tv,962145,RESELLER freewheel.tv,962209,RESELLER improvedigital.com,1175,RESELLER freewheel.tv,1174465,RESELLER freewheel.tv,1174481,RESELLER undertone.com,3393,RESELLER appnexus.com,2234,RESELLER openx.com,537153564,RESELLER,6a698e2ec38604c6 ogury.com,f00b15ea-6210-4e34-bb76-384d7003d8e8,DIRECT appnexus.com,11470,RESELLER avantisvideo.com,8798,DIRECT Advertising.com,23598,DIRECT advertising.com,28918,DIRECT Appnexus.com,10062,DIRECT,f5ab79cb980f11d1 EMXDGT.com,1745,DIRECT,1e1d41537f7cad7f google.com,pub-2024690810381654,RESELLER,f08c47fec0942fa0 indexexchange.com,192106,DIRECT indexexchange.com,193375,RESELLER Pubmatic.com,159970,RESELLER,5d62403b186f2ace Pubmatic.com,160454,RESELLER,5d62403b186f2ace Pubmatic.com,160265,RESELLER,5d62403b186f2ace Contextweb.com,562357,DIRECT,89ff185a4c4e857c spotxchange.com,165877,RESELLER,7842df1d2fe2db34 spotx.tv,165877,RESELLER,7842df1d2fe2db34 rhythmone.com,871930104,DIRECT,a670c89d4a324e47 video.unrulymedia.com,871930104,DIRECT google.com,pub-5717092533913515,RESELLER,f08c47fec0942fa0 indexexchange.com,185192,DIRECT rhythmone.com,1149317856,DIRECT,a670c89d4a324e47 rubiconproject.com,17346,DIRECT,0bfd66d529a55807 pubmatic.com,157904,DIRECT,5d62403b186f2ace sharethrough.com,8a03a67b,DIRECT,d53b998a7bd4ecd2 indexexchange.com,186046,RESELLER,50b1c356f2c5c8fc spotxchange.com,212457,RESELLER spotx.tv,212457,RESELLER,7842df1d2fe2db34 pubmatic.com,156557,RESELLER pubmatic.com,158723,RESELLER,5d62403b186f2ace rubiconproject.com,18694,RESELLER,0bfd66d529a55807 openx.com,540274407,RESELLER,6a698e2ec38604c6 33across.com,0013300001kQj2HAAS,RESELLER,bbea06d9c4d2853c smaato.com,1100047713,RESELLER,07bcf65f187117b4 appnexus.com,9027,DIRECT aax.media,AAX23QE99,DIRECT Media.net,8CUOMF1PP,DIRECT pubmatic.com,158984,RESELLER,5d62403b186f2ace openx.com,543731411,RESELLER,6a698e2ec38604c6 indexexchange.com,192393,RESELLER districtm.io,100600,RESELLER sonobi.com,83729e979b,RESELLER onetag.com,66d66dec41ef0cc,RESELLER appnexus.com,10273,RESELLER,f5ab79cb980f11d1 indexexchange.com,192922,RESELLER,50b1c356f2c5c8fc onetag.com,5adb88524e24e50,RESELLER engagebdr.com,10427,RESELLER google.com,pub-9945624415527048,DIRECT,f08c47fec0942fa0 Media.net,8PR6YK195,DIRECT EMXDGT.com,1759,RESELLER,1e1d41537f7cad7f google.com,pub-7310785613215102,DIRECT,f08c47fec0942fa0 google.com,pub-8600492219386651,DIRECT,f08c47fec0942fa0 e-planning.net,d6e04fe7533a7d3b,DIRECT,c1ba615865ed87b2 indexexchange.com,190243,DIRECT richaudience.com,25BiP9IMgN,DIRECT aol.com,57992,RESELLER,e1a5b5b6e3255540 Yahoo.com,57992,RESELLER,e1a5b5b6e3255540 sonobi.com,8efb591506,DIRECT,d1a215d9eb5aee9e sonobi.com,4d443a3ea2,RESELLER,d1a215d9eb5aee9e adriver.ru,187150,DIRECT smartadserver.com,2491,RESELLER advertising.com,21483,DIRECT,e1a5b5b6e3255540 improvedigital.com,1010,RESELLER indexexchange.com,193216,RESELLER admanmedia.com,722,DIRECT video.unrulymedia.com,3948367200,RESELLER rhythmone.com,3948367200,RESELLER,a670c89d4a324e47 appnexus.com,8804,RESELLER,f5ab79cb980f11d1 smartadserver.com,3713,RESELLER improvedigital.com,1668,RESELLER indexexchange.com,191497,RESELLER openx.com,540866936,RESELLER,6a698e2ec38604c6 appnexus.com,10040,RESELLER rubiconproject.com,19814,RESELLER,0bfd66d529a55807 spotxchange.com,178357,RESELLER,7842df1d2fe2db34 spotx.tv,178357,RESELLER,7842df1d2fe2db34 pubmatic.com,158810,RESELLER,5d62403b186f2ace pubmatic.com,158481,DIRECT,5d62403b186f2ace spotx.tv,238936,RESELLER,7842df1d2fe2db34 rubiconproject.com,19668,RESELLER,0bfd66d529a55807 indexexchange.com,190856,RESELLER,50b1c356f2c5c8fc pubmatic.com,158615,RESELLER,5d62403b186f2ace indexexchange.com,183965,RESELLER,50b1c356f2c5c8fc pubmatic.com,156458,RESELLER,5d62403b186f2ace pubmatic.com,156325,RESELLER,5d62403b186f2ace pubmatic.com,156674,RESELLER,5d62403b186f2ace rubiconproject.com,18222,RESELLER,0bfd66d529a55807 rubiconproject.com,16114,DIRECT azeriondigital.com,43710415,DIRECT appnexus.com,12223,RESELLER,f5ab79cb980f11d1 improvedigital.com,1210,RESELLER improvedigital.com,1221,RESELLER pubmatic.com,150561,RESELLER,5d62403b186f2ace EMXDGT.com,1836,DIRECT,1e1d41537f7cad7f EMXDGT.com,1289,DIRECT,1e1d41537f7cad7f advertising.com,28335,DIRECT,e1a5b5b6e3255540 smilewanted.com,1362,DIRECT adyoulike.com,b3e21aeb2e950aa59e5e8cc1b6dd6f8e,DIRECT,4ad745ead2958bf7 loopme.com,11013,DIRECT,6c8d5f95897a5a3b connectad.io,204,DIRECT,85ac85a30c93b3e5 EMXDGT.com,1701,DIRECT,1e1d41537f7cad7f quantum-advertising.com,6222,RESELLER themediagrid.com,BG415O,DIRECT,35d5010d7789b49d smartadserver.com,3392,DIRECT appnexus.com,10212,RESELLER improvedigital.com,1633,RESELLER yahoo.com,58977,RESELLER,e1a5b5b6e3255540 onetag.com,75779831fd8c740,DIRECT adyoulike.com,22e5955a10a7f98b037f13dd297cdd74,DIRECT,4ad745ead2958bf7 freewheel.tv,1089937,DIRECT freewheel.tv,1099761,RESELLER bliink.io,cfe6f06e-2ff0-11eb-8d68-7aaa96b266b5,DIRECT gothamads.com,1750,DIRECT,d9c86e5dec870222 connectad.io,190,DIRECT,85ac85a30c93b3e5 improvedigital.com,1937,RESELLER e-planning.net,54275499d4eb431b,DIRECT,c1ba615865ed87b2 trmqb.com,4512,DIRECT ssp.logan.ai,LG9,RESELLER opera.com,pub6060502141568,DIRECT,55a0c5fd61378de3 openx.com,544015448,RESELLER,6a698e2ec38604c6 synacor.com,82460,DIRECT,e108f11b2cdf7d5b video.unrulymedia.com,123476257,RESELLER bizzclick.com,30,RESELLER,7e936b1feafdaa61 betweendigital.com,43818,RESELLER smaato.com,1100042823,RESELLER,07bcf65f187117b4 mobilefuse.com,3719,RESELLER,71e88b065d69c021 conversantmedia.com,100269,RESELLER,03113cd04947736d outbrain.com,002d7f7ba0bd74452f2b155d0dfb5cd6c8,RESELLER yahoo.com,58935,RESELLER,e1a5b5b6e3255540 inmobi.com,f58140d7af1a4fcb83deb5b1c76f0c04,RESELLER,83e75a7ae333ca9d tpmn.io,472,RESELLER seedtag.com,619f620afe426c0700a5c30d,DIRECT seedtag.com,61a78375e0fb8f0800ec50fb,DIRECT seedtag.com,61a783c8517244070096f118,DIRECT seedtag.com,61a783f0e0fb8f0800ec50fc,DIRECT seedtag.com,61a7804cfe829e0700f0db81,DIRECT seedtag.com,61a7849ac342880700fc6da2,DIRECT seedtag.com,61a784f8fe829e0700f0dbba,DIRECT seedtag.com,61a78466517244070096f119,DIRECT seedtag.com,61a78446c342880700fc6da1,DIRECT pubmatic.com,157743,DIRECT,5d62403b186f2ace spotxchange.com,249286,DIRECT,7842df1d2fe2db34 spotx.tv,249286,DIRECT,7842df1d2fe2db34 rubiconproject.com,17280,DIRECT,0bfd66d529a55807 33across.com,0010b00002MptHCAAZ,DIRECT,bbea06d9c4d2853c indexexchange.com,191730,RESELLER improvedigital.com,1680,RESELLER smartadserver.com,3050,DIRECT contextweb.com,560288,DIRECT,89ff185a4c4e857c openx.com,537149888,DIRECT,6a698e2ec38604c6 districtm.io,101760,DIRECT,3fd707be9c4527c3 xandr.com,4009,DIRECT richaudience.com,ns9qrKJLKD,DIRECT aerserv.com,2750,DIRECT,2ce496b9f80eb9fa aolcloud.net,4687,DIRECT mobfox.com,74240,DIRECT openx.com,539625136,DIRECT smaato.com,1100037086,DIRECT adyoulike.com,83d15ef72d387a1e60e5a1399a2b0c03,DIRECT yahoo.com,58578,DIRECT,e1a5b5b6e3255540 aol.com,58578,DIRECT,e1a5b5b6e3255540 advertising.com,29034,DIRECT adform.com,1889,RESELLER,9f5210a2f0999e32 condigolabs.com,c6blkn6kv5dumh3tsfj0,RESELLER 33across.com,0015a00002vNEdMAAW,DIRECT,bbea06d9c4d2853c conversantmedia.com,100141,DIRECT gumgum.com,15500,RESELLER,ffdef49475d318a9 justpremium.com,2976,RESELLER appnexus.com,2758,RESELLER,f5ab79cb980f11d1 rubiconproject.com,23434,RESELLER,0bfd66d529a55807 openx.com,537149485,RESELLER,6a698e2ec38604c6 admanmedia.com,799,RESELLER smartadserver.com,4005,RESELLER 33across.com,0013300001r0t9mAAA,RESELLER,bbea06d9c4d2853c vidoomy.com,62496,DIRECT google.com,pub-2831120411392012,RESELLER,f08c47fec0942fa0 tremorhub.com,4cywq-a04wk,RESELLER,1a4e959a1b50034a yieldmo.com,2731991718797714293,DIRECT adform.com,2742,RESELLER advertising.com,22762,RESELLER aol.com,22762,RESELLER adtech.com,11303,RESELLER advertising.com,26631,RESELLER appnexus.com,12475,RESELLER,f5ab79cb980f11d1 pubmatic.com,156498,RESELLER,5d62403b186f2ace freewheel.tv,872257,RESELLER freewheel.tv,894193,RESELLER openx.com,540804929,RESELLER,6a698e2ec38604c6 lkqd.net,430,RESELLER,59c49fa9598a0117 lkqd.com,430,RESELLER,59c49fa9598a0117 districtm.io,101540,RESELLER,3fd707be9c4527c3 spotxchange.com,218443,RESELLER,7842df1d2fe2db34 spotx.tv,218443,RESELLER,7842df1d2fe2db34 emxdgt.com,1495,RESELLER,1e1d41537f7cad7f beachfront.com,6547,RESELLER smartadserver.com,3136,RESELLER smartadserver.com,1963,RESELLER smartadserver.com,3276,RESELLER improvedigital.com,1738,RESELLER conversantmedia.com,100112,DIRECT,03113cd04947736d appnexus.com,4052,RESELLER,f5ab79cb980f11d1 aol.com,55011,RESELLER,e1a5b5b6e3255540 indexexchange.com,192311,RESELLER indexexchange.com,193069,RESELLER loopme.com,11058,RESELLER,6c8d5f95897a5a3b google.com,pub-7995104076770938,DIRECT,f08c47fec0942fa0 appnexus.com,8790,RESELLER,f5ab79cb980f11d1 indexexchange.com,187924,DIRECT indexexchange.com,189458,DIRECT openx.com,540322758,RESELLER,6a698e2ec38604c6 pubmatic.com,157102,RESELLER,5d62403b186f2ace pubmatic.com,157163,RESELLER,5d62403b186f2ace pubmatic.com,157752,RESELLER,5d62403b186f2ace rubiconproject.com,13894,RESELLER,0bfd66d529a55807 rubiconproject.com,18008,RESELLER,0bfd66d529a55807 yahoo.com,56860,RESELLER,e1a5b5b6e3255540 aol.com,56860,RESELLER,e1a5b5b6e3255540 rhythmone.com,274200170,RESELLER,a670c89d4a324e47 video.unrulymedia.com,274200170,RESELLER,a670c89d4a324e47 yahoo.com,59652,RESELLER,e1a5b5b6e3255540 appnexus.com,1868,RESELLER appnexus.com,11664,RESELLER EMXDGT.com,273,RESELLER,1e1d41537f7cad7f indexexchange.com,184110,RESELLER,50b1c356f2c5c8fc indexexchange.com,184349,RESELLER,50b1c356f2c5c8fc indexexchange.com,195924,DIRECT indexexchange.com,183875,RESELLER,50b1c356f2c5c8fc indexexchange.com,184626,RESELLER,50b1c356f2c5c8fc openx.com,544096208,RESELLER,6a698e2ec38604c6 pubmatic.com,156971,RESELLER,5d62403b186f2ace pubmatic.com,133799,RESELLER,5d62403b186f2ace pubmatic.com,156078,RESELLER,5d62403b186f2ace pubmatic.com,157840,RESELLER,5d62403b186f2ace pubmatic.com,155967,RESELLER,5d62403b186f2ace pubmatic.com,160048,RESELLER,5d62403b186f2ace pubmatic.com,156084,RESELLER,5d62403b186f2ace contextweb.com,562258,RESELLER,89ff185a4c4e857c telaria.com,4jdlm-4qsx6,RESELLER,1a4e959a1b50034a tremorhub.com,4jdlm-4qsx6,RESELLER,1a4e959a1b50034a triplelift.com,9979,RESELLER,6c33edb13117fd86 media.net,8CUIHQJ4B,RESELLER indexexchange.com,196845,RESELLER,50b1c356f2c5c8fc sovrn.com,378732,RESELLER,fafdf38b16bf6b2b lijit.com,378732,RESELLER,fafdf38b16bf6b2b 33across.com,0010b00002EdWnZAAV,RESELLER,bbea06d9c4d2853c pubmatic.com,161784,RESELLER,5d62403b186f2ace pubmatic.com,161593,RESELLER,5d62403b186f2ace improvedigital.com,1790,RESELLER smartadserver.com,3554,RESELLER 33across.com,0015a00002oUk4aAAC,RESELLER,bbea06d9c4d2853c richaudience.com,1BTOoaD22a,RESELLER pubmatic.com,81564,RESELLER,5d62403b186f2ace rubiconproject.com,13510,RESELLER yahoo.com,49648,RESELLER rubiconproject.com,24298,RESELLER,0bfd66d529a55807 inmobi.com,8f261ace12c3486ba2e0d2011cd97976,DIRECT,83e75a7ae333ca9d adform.com,2736,RESELLER,9f5210a2f0999e32 pubmatic.com,160987,RESELLER,5d62403b186f2ace pubmatic.com,160998,RESELLER,5d62403b186f2ace google.com,pub-7019376976432612,RESELLER,f08c47fec0942fa0 yahoo.com,59133,RESELLER,e1a5b5b6e3255540 yahoo.com,59356,RESELLER,e1a5b5b6e3255540 EMXDGT.com,1966,RESELLER,1e1d41537f7cad7f smartadserver.com,3056,RESELLER pubmatic.com,161527,RESELLER,5d62403b186f2ace rubiconproject.com,23844,DIRECT,0bfd66d529a55807 yahoo.com,59531,RESELLER,e1a5b5b6e3255540 smartadserver.com,4071,RESELLER 152media.info,152M1,RESELLER indexexchange.com,189372,RESELLER,50b1c356f2c5c8fc consumable.com,2001326,RESELLER,aefcd3d2f45b5070 Media.net,8PR6YK195,RESELLER rubiconproject.com,23280,RESELLER,0bfd66d529a55807 smartadserver.com,4102,RESELLER vidoomy.com,57205,RESELLER EMXDGT.com,2007,DIRECT,1e1d41537f7cad7f uis.mobfox.com,1263,RESELLER,5529a3d1f59865be loopme.com,11470,RESELLER,6c8d5f95897a5a3b onetag.com,5927d926323dc2c,DIRECT yandex.com,97790217,DIRECT openx.com,557083110,RESELLER,6a698e2ec38604c6 yahoo.com,59702,DIRECT,e1a5b5b6e3255540 loopme.com,11468,RESELLER,6c8d5f95897a5a3b contextweb.com,562499,RESELLER,89ff185a4c4e857c indexexchange.com,194730,RESELLER outbrain.com,00fe7cdd9f63b40ea93c0c4ae346bf4541,DIRECT vi.ai,987349031605160,DIRECT xandr.com,10736,RESELLER freewheel.tv,1220655,RESELLER indexexchange.com,193091,RESELLER,50b1c356f2c5c8fc improvedigital.com,1863,RESELLER loopme.com,11314,RESELLER,6c8d5f95897a5a3b triplelift.com,11656,RESELLER,6c33edb13117fd86 appnexus.com,13227,RESELLER yandex.com,95746987,RESELLER rubiconproject.com,24386,RESELLER,0bfd66d529a55807 ### THE MONEYTIZER END ### ### Sovrn ### sovrn.com, 306258, DIRECT, fafdf38b16bf6b2b lijit.com, 306258, DIRECT, fafdf38b16bf6b2b lijit.com, 306258-eb, DIRECT, fafdf38b16bf6b2b ### Sovrn END ### ### Revcontent ### revcontent.com, 92656, DIRECT engagebdr.com, 10304, RESELLER synacor.com, 82291, RESELLER, e108f11b2cdf7d5b indexexchange.com, 192143, RESELLER, 50b1c356f2c5c8fc ### Revcontent END ### ### 33Across ### 33across.com, 0010b00002cnuc6AAA, DIRECT, bbea06d9c4d2853c rubiconproject.com, 21642, RESELLER, 0bfd66d529a55807 rubiconproject.com, 21434, RESELLER, 0bfd66d529a55807 rubiconproject.com, 21720, RESELLER, 0bfd66d529a55807 pubmatic.com, 158569, RESELLER, 5d62403b186f2ace openx.com, 540995201, RESELLER, 6a698e2ec38604c6 aol.com, 47594, RESELLER, e1a5b5b6e3255540 yahoo.com, google.com, pub-8787923930478618, RESELLER, f08c47fec0942fa0 yahoo.com,
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